I build and execute successful strategies for public relations, customer communications, conferences/speaker programs, analyst relations, and social media. This includes over 15 years experience working with start-up and established organizations in enterprise software, SaaS and digital entertainment. Throughout my career, I have developed best practices and processes for combining emerging technology trends with existing strategies.
Through this blog, I explore the intersection of PR and marketing. I view all public relations, from media relations, analyst relations, to implementing social media strategies, as an integral part of marketing. I develop and implement strategies that have demonstrable ROI, such as impact on website traffic or targeting key audiences for lead generation. My blog is listed on the Advertising Age top 500 blogs and has been ranked on several PR lists.
If you are interested in discussing how my expertise can contribute to your public relations, communications and marketing needs, please email me at cece.lee[@]gmail [dot] com.
Disclosure: This is a personal blog. The opinions expressed on this blog represent my own and do not represent those of my clients or its employees.
I have also been quoted in various outlets as a spokesperson for my previous companies or on the topics of public relations, marketing and social media, including:
Requested to be Your Friend, one+ (February 2009)
“The homepage to your online presence is a Google search…That’s why being active on these sites is important. At the end of the day, you have to hang up your shingle in places that are relevant to your business.”
“Go with the Flow: Navigating Streaming Communications”, eContent Magazine, (November 2007)
“If you regularly use the internet, you have likely used some version of streaming communication …If you watch a news video on CNN or listen to internet radio, that’s streaming communication.” It’s more than YouTube and web conferences, she adds.
The Event Marketing Handbook by Allison Saget (Dearborn Trade Publishing, 2006)