Tag Archives: twhirl

Using Social Media: Part 1 – Microblogging

twitterUpdate: I’ve edited this post to provide a more objective view of social media and how it can be applied.  

There has been a lot written about how to use social media and what the ROI is from using the various tool. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of your company’s specific audiences and customers. 

 

If I was in an agency, I would list my key objectives and list the tools that would help accomplish these objectives. Since I’m not, I did what was easiest – listing the different tools I use and bullet pointing how each helps me. See how lazy I got going in-house…=)

 

I originally was going to have one post but I realized this would be too long. As such, I will have a multi-part series focusing on one segment of separate tools. In this first installment, a look at microblogging.

 

Twittering a Twhirl

twhirl-logo

I use Twitter as my main microblogging platform, with Twhirl to manage personal and corporate accounts. Check out my previous post on Twhirl for more information. 

 

  • Brand awareness: Twitter is gaining traction as viable avenue for brand awareness. I anticipate seeing more company brands using Twitter as a viable communications vehicle. Similar to a website, they will need to have a Twitter handle; otherwise, we’ll start seeing “Twittersquatting” happening.
  • Customer Engagement: Twitter is another way for your company to connect and engage with customers by following the customer’s brand, a specific department or individual for updates. This is especially true if your customers tend to be early adopters of technology. I recommend responding to appropriate tweets, especially when your company is mentioned or if people are discussing a related topic.
  • Industry Conversations: I recommend following key individuals, such as reporters, analysts and industry luminaries, who are relevant to your company. In this way, you can keep a pulse of topics important to them and provide insight from your company’s perspective.
  • Competitive Intelligence: Consider following individuals from competitive companies. This is one way for monitoring what competitors are doing and who they may be speaking with.
  • Corporate Marketing: And I purposely put this last. The first tendency is to only tweet updates about what your company is doing – new webinars, white papers, etc. While this is important, you need to balance this with tweets about industry topics that would be of interest to your followers or links to interesting articles. Remember, participate in conversations. It’s not a one-way marketing channel.  

Conclusion

While microblogging is still “new” to many marketers and public relationships professionals, it is quickly becoming a de facto need like a website. Since microblogs are bite-sized updates, a more intimate environment is created between the Twitterer and her followers.

 

A company that engages its audiences with microblogging can further increase its brand awareness, while creating a stronger community.

 

Retweet this Link

To make is easy for you to tweet this on Twitter, copy and paste this snippet:

RT – Using social media. Part – microblogging: http://twurl.nl/rorux8

 

technorati tags: Marketing Social Media Twitter Twhirl Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations
del.icio.us tags: Marketing Social Media Twitter Twhirl Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations
icerocket tags: Marketing Social Media Twitter Twhirl Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations

 

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

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Additional Twitter Tricks – Twhirl

twhirl-logoSince I first started tweeting on Twitter (thanks Jeremiah!), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl.

What a time saver!

I had tried using my instant messaging tool as a way to receive and send out tweets but that wasn’t as elegant as Twhirl is. With Twhirl, I no longer have to constantly refresh my browser for updated tweets. Here are some of my favorite features (updated image 11/20/08):

twhirlStarred items are unread tweets. I can either click on tweets to indicate read or mark all tweets as read.

 

Mouse over someone and be able to send a message, direct message, mark a tweet as a favorite, or retweet something with just a click of the mouse.

 

Shorten URLs automatically. While Twitter does this too, if you go over your character limit, you can’t shorten it. With Twhirl, I have three different options to shorten a URL before inserting into a tweet

 

Twitpic – I haven’t tried this but can see this as a valuable way to share images.

 

Search is actually integrated with the solution versus having to go to a different page to find people. And while Twitter has disable people search recently, Twhirl has not.

 

If there are specific tweets I want to favorite, I can do this. Especially useful for saving links people have tweeted about.

Give Twhirl a Whirl

Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. One thing to keep in mind is tracking the clicks of the links posted on Twitter. Mack Collier just wrote about Tweetburner and Ellie of HubSpot commented on other ways to track the links in the comments. I would also check out Dave Fleet’s article on tips for new twitter users.

My previous posts about Twitter:

Brave New World of Media Pitching: Twitter

Twitter Experiment: Why Follow?

 

 All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.