Tag Archives: SEO

Using Social Media: Part 4 – Linking Strategies

 stumbleupondigglogo

delicious_128x128This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies. 

Linking Strategies

I believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home page for your company.

 

As such, SEO (search engine optimization) has become a strategic tool in every interactive marketers tool box for increasing a company’s presence on search engines. In addition to SEO, bookmarketing sites/services like Digg, Delicious, StumbleUpon, and Facebook’s share application can further extend your news to key audiences. Update: Per comment, claim your blog via Technorati so your posts are automatically catalogued by the site.

 

  • Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. Rather, I recommend establishing an account on delicious or StumbleUpon. While the former is more text based, the latter, to me, is more visually driven.

     

I recommend using delicious to bookmark press releases, website pages, white papers and other information related to your company. If you have videos or interesting images, consider submitting them to StumbleUpon.

 

  • Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines. When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. There are also websites that will accept news releases for their daily news coverage.

     

  • Tag Your Content: This is a way to describe the content through keywords. According to Wikipedia, “This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item’s creator or by its viewer, depending on the system.”

     

  • Add Users to Your Network: Regardless of where you submit your links, each website has a community of users and allows you to add other members your network. Consider connecting with users who 1) have already bookmarked your content as this demonstrates an interest in the subject matter and 2) have a network of active users who are bookmarking content in your industry.

     

 

Conclusions

I have to admit, this is one area that I’ve paid minimal attention to. It is a time intensive strategy that has huge implications for driving traffic to your website or content if done well.

 

I recommend checking out Tom Pick’s series of posts on social tagging at WebMarketCentral.

 

 

Other posts in the series:

Using Social Media: Part 1 – Microblogging

Using Social Media: Part 2 – Search Feeds

Using Social Media: Part 3 – Social Networking Sites (updated link)

 

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Using social media post by @csalomonlee – post 4 of 6 on linking strategies: http://twurl.nl/7pmbgu

 

technorati tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral

del.icio.us tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral

icerocket tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral

 

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

 

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PRMeetsMarketing Weekly Articles: December 20, 2007

OOPS – forgot to publish this last week =)

This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed: 

Pitched Into a Coma –  Ok – I shouldn’t be pointing to this but I did find Ken Magill’s of DIRECT Magazine description of a bad PR pitch quite amusing. Here’s an excerpt of his “rant”:

Open QuoteOr maybe the reason we didn’t call back is because the pitch put us into a catatonic state. Such was the case with a pitch received here several weeks back.

It was so buzzword laden that before it put me into a catatonic state, it made me cock my head to the side like a confused dog.

Remedial Social Media GuideMichael Pick wrote a great primer for social media at MasterNewMedia. For those just starting out, this is a must read, while it may seem simplistic for those already implementing social media.

Social Networking for B2B PR – Tom Pick provides some interesting tips on how to use social networking for B2B PR. I highly recommend points 1 and 3 for any PR practitioner. 

Oh No Spock! – Alec Saunders typically writes about VoIP type of issues. He occasionally looks at things that impact him, such as this interesting practice from Spock – the people search engine. Alex highlights how Spock is using interesting ways to send invites to people for your trusted network 

SEOd Blog Drives Sales ResultsBtoB Magazine highlights how a company leveraged SEO to increase blog traffic which in turn drove sales leads. As more and more B2B companies begin experimenting with social media applications and tools, there will be more case studies of this type.
 

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Thoughts for 2007: Popular Posts

Top 2007 PostsIt’s that time of year to reflect back on the year and make your resolutions for the New Year. I gave up resolutions a long time ago – how can you ask a chocolate lover give up chocolate for a whole year? Sorry – just can’t do it.

So instead of resolutions, here are the top posts from 2007:

 

 

 

  1. Let the 2008 Trends Lists Begin
  2. Many of you were curious about me
  3. You liked the compilation of How to Pitch Bloggers list
  4. And like me, online reputation management was a concern
  5. SEOing press releases was another top post

PRMeetsMarketing Weekly Articles: November 29, 2007

Here is this week’s of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed: 

The Blog Bubble? – R. Scott Raynovich of Light Reading has an interesting post on Internet Revolution. Raynovich believes that there will be a crash in blogs in terms of how one can make money and continue drawing an audience. If he’s correct, then those blogs that provide truly interesting content and insight will continue to stay above the noise. I think we may also see the rise of more blog-lomerates (blogging conglomerates) list GigaOm, TechCrunch, VentureBeat and others.

What Millennials Don’t Know – Advertising Age highlights ten marketing myths and their implications for marketers.  Sorry Mellennials, the world doesn’t revolve around you! 

Hallelujah – The Truth About PR “Relationships” – I read a few PR agency blogs and inmedia is one of the best. In a recent post, inmedia highlight the myth about media relationships resulting in media coverage. As the post concludes: Bottom line: The only thing that has any currency in a newsroom, the only thing any journalist cares about, is the news value of the story. Anyone who tells you otherwise doesn’t understand the news business  

Marketing In is Better Than Out – Brian Hulligan of HubSpot wrote this interesting post about how company websites can become better “hubs” for industry information. In this way, your prospective customers can better find you on search engines, blogs and social networks.  

Spammers Get Sneaky – I had paid scant attention to what seems to be a security hole in WordPress. Wired highlighted a recent sneak attack on Al Gore’s website. I’m assuming this doesn’t impact the freely hosted WordPress, right? 

Consumer Stats for Pitching – MediaPost’s Online Spin blog summarized some interesting data points that were published in Time magazine. Great fodder for those 2008 pitches or for those guys prepping for CES already! 

More SEO Tips for Press Releases – Lee Odden of Online Marketing Blog has some useful tips for press release optimization. Lee has advice from some of the leading press release wires. Also check out my previous post about how to select keywords for your press release.    

Oh My – You Can Be Fired for CARING Too Much – I’ve just started reading Alec Saunders’ blog. Alec usually covers VoIP and VON related issues, but occasionally brings up issues in his native Canada. This recent post about a customer service rep who is concerned about being fired because she spends time with customers. Sorry Sears, you’re getting the “I Hate Customers” award.    

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