Tag Archives: Astroturfing

PRMeetsMarketing Weekly Articles: December 14, 2007

Better late than never – here is this week’s of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed: 

What Consumers Really Use Media – Via KD Paine’s blog, I saw this tidbit about Ketchum’s new survey. The survey highlights where consumers turn to for information and advice. Here’s the gist of the results: “Despite the strong evidence that friends, family and experts play a key role in influencing decisions, only 24 percent of communicators report having a word-of-mouth program in place.” 

Refresher Course for Blogging – Robin Good posts this primer from Joshua Porter. Joshua provides his nine tips for blogging. As communicators/practitioners/marketers, I think it’s key to understand how bloggers are constantly seeking to improve their blogs. And personally, I liked Joshua’s tips! 

To Astroturf, Is to Be? – Now is Gone is fast becoming one of my favorite PR related blogs. In this post, Ike highlights that astroturfing is just part of our human DNA. In the great words of the Borg “Resistance is futile” – or is it?  

Take a Community to Build a Social Network – Toby Bloomberg shares 12 tips for creating a social networking community. Very solid tips for any company wanting to create a community.  

The Great Twitter Experiment – As many may have heard by now, Jeremiah Owyang started an interesting experiment earlier this week. Jeremiah’s twitter post helped many people find each other, including yours truly. Check out my post about this as well. 

When Blogging Isn’t for Everyone – This comes courtesy of the Influential Interactive Marketing blog. Seems like Scott Adams of Dilbert fame is realizing that a blog may not be the best outlet for achieving his goals. In this case, Adams had some goals for his blog. As Rohit states: “Free or not free, if your blog ends up having a different voice than what your audience expects, then you may need to come to a similar realization about your blog.”  

Social Media in China – Da Jia Hao! (Hello Everyone!) – I will always have a soft spot for China and Taiwan. Buzz Bin brings us an interview with Debbie Weil and the growth of social media in China. Don’t underestimate China. Just because the media and information is supervised doesn’t mean it will curtail participation by individuals. People have learned to adapt within the unsaid rules of the culture.  

An Evolved CMO I found this interesting CMO research from Forrester interesting as it may help to understand what a CMO’s ultimate goal is. And heck, maybe we can help with this as well! 

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PRMeetsMarketing Weekly Articles: November 21, 2007

Turkey

Here is this week’s of interesting articles. Have a great Thanksgiving. Yum Yum, I can taste them giblets now! =) You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:

The Power of 150… or Not? – Mack Collier of Viral Garden brings up a good point of how AdAge is leveraging the Power of 150 list. Maybe it’s a case of another company not understanding the full power of social media? 
<What do Tulip History and Web 2.0 Have in Common? – Check out this humorous history lesson from mrontemp blog. Thankfully, I don’t like flowers – my lucky husband!

Going Deep into the Blogosphere – David Meerman Scott highlights an interesting site – DeepBlog.com – for finding popular blogs in certain niches 

Astroturf Can Burn Baby –  John Blossom of Shore Communications writes about PR agencies still working their way around social media. He highlights the issue of “astroturfing” – pretending to be a satisfied customer when posting online. My perspective – learning about social media is no longer an excuse for doing one’s homework and understanding the rules of the road. 

Lessons on Customer Service – Jeremiah of Web Strategy put up an amusing post about his experience with Real, Delta Airlines and PeopleSoft. Sometimes, it’s good to pay attention to what is being said about your brand online. Kudos to Real for responding so quickly.  Now only if Jeremiah can help me with Citibank’s stupid emails – read my rants here, here and here. Jeremiah also retells a story about his Uncle Ted’s experience working with prospects. You never know who will become your best customers.  

And When Negative is a Positive – Marketing Pilgrim provides an interesting perspective on the power of negative reviews. They demonstrate that your customers care enough to write a negative review and can even provide good competitive intelligence on competitors. 

PR’s New Tools – This article comes courtesy of the Marketing Profs Daily Fix. Looks at how multimedia can enhance your PR program. All good advice – so who’s going to do all of this work! =) 

SMRs for New PR? – Lena West of InfoWorld highlights the pros and cons of the social media release. And in her wise words, “And remember, no amount of ‘social media-ization’ can make a news release exciting. A crappy news release is still a crappy news release.”  

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