Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Check out the video and article here. I’m a huge football fan and was surprised that the Philidelphia Eagles took a chance by signing Vick earlier this week.
While watching the interview, I couldn’t stop thinking about the strategy that Vick and his team (lawyers, agency and brand/PR folks) are using to manage and rehabilitate his reputation.
- 60 Minutes Interview: Lends credibility that Vick truly understands the gravity of hissituation and previous decisions and his true intent/desire (?) to redeem himself.
Association with Humane Society: With the Humane Society’s willingness to believe in Vick’s resolve to atone for his mistakes, the hope is that fans will also take that chance on him as well.
Controlled Public Appearances: Since being released, Vick has been very careful about his public image and statements. To my knowledge, he’s been dressed conservatively with a serious demeanor, further emphasizing that he is not the same person he was 2 years ago.
If Vick is truly sincere, I think these efforts will eventually have their desired affect with most out there – let’s be honest, a certain segment of animal lovers will never forgive him for his actions. There will be a healthy level of skeptism that Vick hasn’t changed and is just implementing a very sophisticated PR strategy to make money.
Regardless of which camp you belong in, I do believe that he is executing the right strategy to start down the road to redemption. What do you think?
This week’s summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:
It’s Good to Be Delicious – I so love MarketingPilgrim because I always get nuggets of wisdom that help with PR and marketing. Yahoo is starting to include delicious information into the search results. Whether or not this will augment search rankings, it’s good to know how many other people find the information useful. From a PR perspective, all press releases, marketing materials, etc. should be bookmarked on delicious. You never know who is looking for what where.
Fact Check Everything – Dave Fleet of Fleet PR writes an important post about fact checking everything first. By just omitting some details, the meaning can be completely different.
Jumping on the Green Bandwagon – This article in MarketingProfs highlights the recent trend to jump on the green bandwagon. I think this is a key thing to keep in mind as companies proceed with sustainability and green programs.
Online Reputation Management – Paul Dunay provides good tips for managing your online reputation. Monitor – Respond – Optimize. Check out my previous posts about online reputation management and the tools I used to manage my online reputation.
Effective New Media Mediums for Marketers – eMarketer is summarized some recent reports about what are effective marketing mediums. For my company, I found it interesting that 54% of marketers found webinars effective. Who knew!
Posted in marketing, pr, public relations, reputation management, Weekly Articles
Tagged Delicious, FleetPR, Green marketing, marketing, Online reputation management, pr, public relations, Weekly Articles
OK – I previously wrote about how to manage my many online personalities here and here. Since those posts, I’ve reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.
In the end, PR is about relationships. How do you build, nurture and maintain them. However, it is challenging with the nature of PR – reporters moves, accounts change and an unending cycle of new account folks.
I read recently that the average number of jobs that today’s workers will have throughout their lifetime is about 12-14! With that type of churn, you’re expecting only a person to be in their current job an average of less than 2 years. Developing the relationships that are key to our industry require a long-term, patient approach.
What are the tools that enable me to identify, develop and maintain these contacts? I now have four ways for managing these online relationships:
Facebook – Despite my previous email about keeping my online reputation to a minimum, I realized that Facebook is another avenue for connecting with colleagues and industry contacts. By friending people, I can subscribe to a RSS feed to keep up to date on what’s happening. I still need to learn more about Facebook, but I’m starting to understand how Facebook differs from LinkedIn. Friend me and I’ll friend you back.
LinkedIn – I still use LinkedIn more for business contacts as I’ve had this account the longest. LinkedIn’s strength is when you’re looking for a job or for seeking advice from peers. I use LinkedIn Answers quite a bit for a professional perspectives. View My LinkedIn Profile
Twitter – I lost wrote that Twitter is changing how news/information is being dissemated. I just started getting into Twitter via Jeremiah Owyang. In fact, I responded to some questions about my company’s solutions as Jeremiah and CenterNetworks were viewing a webcast. Like Facebook, I’m realizing that Twitter is an important tool for following trends, competitors and my own company. Follow me on Twitter and I’ll follow you.
Personal blog – And of course this blog has enabled me to make good relationships. By linking to posts and commenting on other blogs, I’ve developed new relationships that wouldn’t have been possible. Whether a corporate or personal blog, I strongly believe that a blog is key if you want to engage in “blogger” relations. It demonstrates that you’re contributing and spending the time to understand the community.
Are there other ways that you manage your online relationships? Let me know.
technorati tags: Facebook LinkedIn Online reputation PR Public relations Reputation management Twitter
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Posted in Facebook, LinkedIn, LinkedIn Answers, pr, public relations, reputation management
Tagged Facebook, LinkedIn, Online reputation, pr, public relations, reputation management, Twitter