PMM Interview: Jason Falls Discusses Social Media and Communications

A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video.

Communications Strategy: Traditional and Social Media

  • Communications strategies for traditional PR is typically one that looks at talking points and messages we want to communicate via traditional media
  • Traditional media is about one-way communciations with the audience
  • With social media, traditional media is no longer part of this as now you’re going direct to the consumer
  • No longer is it one-way communications. It’s about how you can create a strategy to communicate these talking points in a conversational way

Different for B2B and B2C?

  • Not necessarily as B2B is in between the two extremes of traditional media and social media
  • Regardless if this is B2B or B2C, social media requires a conversation
  • How can you be nimble in your conversations

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PMM Interview with Jason Falls regarding social media and communications strategy by @csalomonlee:


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