PMM Interview: Jeff Stai of Twisted Oak Winery


As I mentioned in my post about tips for your youtube video, I am experimenting more with the power of video. When possible, I will interview interesting individuals and their marketing (this includes social media and public relations) campaigns. My inaugural video is with Jeff Stai, Owner of the Twisted Oak Winery. He is known as @eljefetwisted on Twitter and El Jefe on the El Bloggo Torcido (Twisted Oak blog).

 

Jeff is a very personable guy and I think this personality is the key to his winery’s success. He has developed a loyal following of wine lovers (I’m a new fan) through social media. To me, the net net of Jeff’s success is that social media allowed him to connect with his fans and create a community that is engaged with the winery.

Isn’t that what ALL of us are trying to do with marketing?

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To make this easy for you, just cut and paste the following:

Video Interview: How @eljefetwisted used social media to build Twisted Oak Winery by @csalomonlee: http://twurl.nl/sjh3ar

 

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

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One response to “PMM Interview: Jeff Stai of Twisted Oak Winery

  1. hi Ce Ce – I finally watched it, nicely done! Was great meeting you at Wine 2.0 – keep in touch and have fun!