PR and Blogging Outreach – Macro Issues

WebMarketCentral BlogMy guest post on “PR and Blogging Outreach – Macro Issues” has just appeared on Tom Pick’s WebMarketCentral Blog. In a two part series, I look at how blogging is impacting the PR industry and how PR professionals pitch bloggers.Issues that I address in this first posting are 1) multigenerational workforce, 2) focus on results, not quality, and 3) how agency structures promotes billing, not client service.

Look forward to hearing what you think.

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4 responses to “PR and Blogging Outreach – Macro Issues

  1. Hi,
    look forward to reading your tips for interacting with bloggers!
    I’m currently doing a public relations diploma, and wondered if you’d be willing to take part in a short interview on this very topic – I’m looking at the role of word of mouth in social media, and how PR can leverage social media for relationship management.
    There is further information on my blog ( please do get in touch if you’d be willing to take part!

  2. Pingback: PRs talking to bloggers « Mithu’s CIPR diploma diary

  3. Your blog strories are great. As a professional blogger, you are helping us all out a lot with your advice. I have subscribed to your blog. I also hope you post more frequently. That would be great. Thankyou mate.