Tag Archives: Twitter

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,”. I honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot of fodder for thought.

 

I do want to provide my perspective on one aspect of Jennifer Leggio’s comment:

Client service comes first, always. Yes agencies should strive to have a presence of their own but not having a presence on Twitter or LinkedIn for their corporation is not a good measurement — at all.

When reviewing Jennifer Leggio’s post “Is ‘social PR’ for real?”, this paragraph resonated with me:

 

Agencies need to work hard to ease their clients’ or potential clients’ minds by showing hard metrics of how social programs have worked for other clients. There is also more justifiable pressure on marketers as a whole to demonstrate ROI from social media programs. Clients should start requiring these types of ROI metrics or case studies and not take “this is a new practice” as a valid excuse for the agencies not having proof points. The agency at the very least should be able to show how it’s built its own brand / the brand of its people through social media.

 

I do agree with the position that a PR agency having a social media presence is not necessarily a barometer of how that agency can deliver results for clients using social media. However, I will argue that an agency’s ability to use these tactics/strategies to build awareness and industry expertise demonstrates understanding of the pressures that clients face and their objectives. This includes increasing incoming sales leads, communicating with key customers, building thought leadership, reaching key audiences, etc.

 

 

Besides this particular point, I want to add the following:

  • I recognize that individual contributors are just as important as corporate brands. I will still assert that corporate brands will be just as important for establishing brand awareness and thought leadership

  • With that said, how one participates in social media can be dictated based on one’s audience and goals. I strongly believe that having a presence in the right avenues helps to drive an agency’s lead generation efforts

  • Since I was laid off, I decided to do this research out of curiousity. I knew it would take time and spent a several hours over a two week period to “research” the original list. As I was doing this myself, I acknowledge that I may have missing or incorrect information. As such, I appreciate those who have provided updates in comments or emails to me. I have updated the table accordingly.

     

And finally, as this endeavor is much bigger than I originally anticipated, I have set up a public wiki for agencies and the community to make updates directly.

 

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Response to “Which PR agencies have a social media presence” comments by @csalomonlee: http://twurl.nl/xv7sl5

 

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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

 

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?

 

I decided to see which PR firms were actively participating in social media. [update 2/20/09] I initially evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. Since this post was published, the list has been exanded to include firms that have proactively included information in the comments or email. It is now sorted alphabetically and includes different types of firms, such as IR, healthcare and technology.

 

Some points to keep in mind:

  • I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group

  • While there are individuals within each agency who have great online presences, I was seeking corporate presence. So some fields may be marked as “none” as a result

  • And since I did this myself, I was trying to maximize my time:

    • I didn’t categorize the type of PR each firm did – I took the list at its word

    • If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none or you don’t really want me to find your blog

    • I searched on the agency’s name or common abbreviation as presented on their website. Anything more exotic or too cute, would not have been found

    • For Twitter, I used Twitter search or tried to manually type in what seemed like an appropriate Twitter handle

    • I used the group search functions found on Facebook and LinkedIn respectively

    • I decided not to look at other sites like delicious, slideshare.net, flickr, etc., frankly, because I was doing this myself =); however, I did include it if the agency made it easy to find

       

Interesting Findings:

  • Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. from their website. I would’ve expected this on their Contact Us page or linked from the Blog but this was very rare.

  • While those who had blogs did a good job of putting the blog link front and center on the home page, some were too cute and hid the link under a different section of the website. If you’re one of these agencies and I found your blog regardless, it’s because it was listed on your site map.

  • 39 agencies had blogs; 28 had Twitter profiles with one having a hashtag but no Twitter profile; 35 agencies had Facebook Group pages with two establishing fan pages; and 25 had LinkedIn Group pages while two created company pages

 

So let’s see how this little experiment works. If you’re a PR agency and I have incorrect information, please provide the corrections below or write a post that links back. I will then update the listing as quickly as I can. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know.

 

But If you don’t have a social media presence, tell me why. I want to give folks the benefit of doubt. I was able to format the list into a table below captured the list in a jpg (couldn’t get it to format correctly, sorry!) or you can download a pdf version of this list. visit the public wiki and make changes to the table.

 

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Table of PR Firms and Social Media Presence

Update: 2/19/09 – This table was updated to be in alphabetical order, includes additional PR firms not on the original list, and eliminates “none” from the table. You can also visit the PR Firms Social Media Public Wiki to make changes.

 

PR Agency

Corporate Blog

Corporate Twitter

Individual Twitter

Facebook Page

LinkedIn Group

Additional

5W Public Relations, New

CEO Blog

   

Ronn Torossian’s Group (469 members), 5WPR Group (5 members)

 

YouTube Page

Access Comms., San Francisco

The Access Point and PR Measurist

@AccessPR: 14 followers

 

Corporate group page

Current and former employees

 

Airfoil PR, Inc., Detroit

Airfoil Public Relations

@AirfoilPR – 15 followers

     

 

Allison & Partners, San Francisco

updated 3/10/09
 
@AllisonPR  30+ indiviual feeds  Corporate Group Page
 
 

YouTube Page

 

APCO Worldwide, Wash., DC

Unable to find blog

@APCOJobs – 2 followers (protected account)

 

A few groups for summer interns but no corporate page

APCO Alumni

 

Atomic PR, San Francisco

Particles

       

 

Bader Rutter, Brookfield, WI

     

Former employees page

 

 

Bender/Helper Impact, Los Angeles

     

BHI Alumni Society

 

 

Bite Communications, San Francisco

bitemark

@BitePR: 340 followers; @bitesweden

 

Bite Communications US – HR, Bite Communications UK – HR, Bite Communications is HIRING!, Bite Sweden, Bite Alumni

Company LinkedIn page

YouTube Channel; Flickr

Bliss PR (formerly Bliss Gouverneur & Assocs.), New York

 

@BlissPR – 0 followers

     

 

Burson-Marsteller The Burson-Marsteller Blog @bmdigital and @bmglobalnews   B-M on Facebook LinkedIn Group Social media spaces on the Digital Perspective Blog

Capstrat, Raleigh, NC

Filed Notes

#Capstrat

update 5/10/2009 @rharris, and others:
@kalbritton
@cord
@stevenkeith
@tarheelevan
@oombrella
 

Capstrat Friends

 

Cerrell Assocs., Los Angeles

         

 

Comms. Strategies, Madison, NJ

         

 

Consensus Planning Group, Los Angeles

The Front Porch – hyperlink wasn’t working

       

 

Cooney/Waters Group, New York

         

 

CooperKatz & Co., New York

What’s New

       

 

Coyne PR, Parsippany, NJ

CoyneExchange

@CoynePR – 106 followers

 

Corporate group page

Company Page

YouTube Channel, Flickr Channel

Upated: 2/22/09 Crenshaw Communications, New York

(Formerly Stanton Crenshaw Comms. – On Feb 9, 2009, became Crenshaw Communications. I have focused only on this brand for the search.)

imPRessions

@CrenshawComm – 1 3 followers

 

Corporate group page

Company Page

 

CRT/tanaka, Richmond, VA

What we are thinking about

@CRTTanaka – 25 followers

 

Corporate group page

Friends of CRT/Tanaka and CRT/Tanaka Public Relations and Marketing

 

Cubitt Jacobs & Prosek, Stratford, CT

Clever Witty Quick

   

Corporate group page

CJP Client, Employee and Alumni Group

 

Cushman/Amberg Comms., Chicago

     

Corporate group page

Cushmaniacs

 

Dan Klores Comms., New York

         

 

Davies Murphy Group, Burlington, MA

         

 

Davies, Santa Barbara, CA

     

Corporate group page

Employees and Clients Group

 

Development Counsellors Int’l., New York

DCI Dialogue

     

Development Counsellors International Group Page

 

Dye, Van Mol & Lawrence, Nashville, TN

         

 

Edelman, New York

Speak Up, Pioneer Thinking

Multiple: @EdelmanDigital, @EngageinHealth, @EdelmaninMIA, @EdelmanDE, @EdelmanSweden

@steverubel, @philgomes, @rickmurray, @marshallmanson, @luebue

Edelman Groups for China, Edelman Change and Employee Engagement, Edelman Poland, and Edelman Australia Alumni

Past & Present Edelman Employees

 

Edward Howard & Co., Cleveland

 

@EdwardHoward – not sure if this is for the agency. 0 followers

 

Corporate group page

 

 

Formula PR, San Diego

       

Formula PR Group

 

French|West|Vaughan, Raleigh, NC

       

French/West/Vaughan Alumni

Has a Second Life office

Gibbs & Soell, New York

         

 

Gregory FCA Comms., Ardmore, PA

         

 

GYMR, Wash., DC

     

Alumni Page

 

 

Hager Sharp, Inc., Wash., DC

         

 

Healthstar, New York – could not get to the website

         

 

Hill & Knowlton

Collective Conversation Blogs

                              

 

Hunter PR, New York

         

 

ICR (formerly Integrated Corp. Rels.), Westport, CT

ICR Blogs – seems to be several topics under one URL

@ICR – no followers

     

 

Imre Comms., Towson, MD

         

 

Intermarket, NY

         

 

Jackson Spalding, Atlanta

         

 

Jasculca/Terman & Assocs., Chicago

         

 

Kaplow Comms., New York

     

Kaplow Global

 

 

KCSA Strategic Comms., New York

     

KCSA Worldwide Interns

 

 

KGBTexas Public Relations / Advertising , San Antonio Texas

 

@Kgbtexas:238 followers

     

 

Kwittken & Co., New York

         

 

LaunchSquad, San Francisco, CA

(updated 2/22/09) What’s New, Exclamation Blog, Green Amy, Searching for Savvy

@launchsquad – 215 followers  @jmandell @throck @brettweiner @sistaklein 

Corporate Group Page

Company Page

YouTube Page

L.C. Williams & Assocs., Chicago

         

 

Levick Strategic Coms., Wash., D.C.

Bullet Proof

   update 5/10/09

@richardlevick

@dallaslawrence

@crisisguru

   LinkedIn Page

 YouTube

Lewis Public Relations, San Francisco

Lewis 360

@Lewispr – 50 followers

 

Corporate group page

Lewis Global Public Relations Group

 

Linden Alschuler & Kaplan, New York

         

 

Lippert/Heilshorn Assocs, New York

         

 

Lois Paul & Partners

Beyond the Hype

                  

@Tweismann: 217 followers

Corporate group page

                  

Flickr

Lou Hammond & Assocs., New York

         

 

M Booth & Assocs., New York

FWD Thinking

                  

@mrinklin

   

Flickr

M. Silver Assocs., New York

M. Silver Associates Blog

       

 

Makovsky & Co., New York

     

Mckovsky + Company Alumni Associaton Group

Mckovsky + Company Alumni Association

 

Maloney & Fox, New York

         

 

Marx Layne & Co., Farmington Hills, MI

Responsive, Individualized Results

@Marxlayne – 16 followers

 

Corporate group page

Marx Layne & Co Small Business Development Forum

 

Matter Communications, Boston

         

 

McNeelly Pigott & Fox, Nashville, TN

     

Corporate group page

MP&F Group page

 

MCS, Bedminster, N.J.

         

 

Merritt Group, Reston, VA

Merritt Blog

@MerrittGroup – 65 followers

     

 

Morgan & Myers, Jefferson, WI

         

 

New Media Strategies

NMS Blog

(update 2/22/09)

@NMSosphere

NMS has several employees who participate in social media.  NMS Fan Page NMS Group Page on LinkedIn

Delicious, Flickr, YouTube, FriendFeed 

New West, Louisville, KY

new.west blog

       

 

Padilla Speer Beardsley, Minneapolis

The Lead

     

Current and former employees

 

Page One PR, Palo Alto, CA

The Page Wonders

@Pageonepr – 109 followers

 

Corporate group page

Company LinkedIn page

YouTube channel

PAN Communications, Andover, MA

 

@PANcomm – 74 followers

     

 

Peppercom, New York

Reason Enough

       

 

Pierpont Comms., Houston

Pierpontifications

@PierpontCom – 98 followers

     

 

Porter Novelli

Multiple blogs

@porternovelli, @pndigital, @pn_atx, @marjinalpn, @pn_chile, @pn_uk

                  

Corporate group page

LinkedIn Alumni Group, and group for our London office

Flickr, Delicious

Public Communications, Chicago

 

@PCI – 0 followers

     

 

Qorvis Comms., Wash., DC

The Q

@Qorvis: no followers

 

Corporate group page

 

 

Quinn & Co., New York

 

@Quinnandco – 225 followers

     

 

Rasky Baerlein, Boston

   update: 5/10/09 @betsykelly
@laurenChisolm
@bethbres13
 Rasky Baerlein Strategic Communications    

 

rbb Public Relations, Miami

     

Careers Page

 

 

Regan Comms., Boston

         

 

RF | Binder Partners, New York

       

RF/Binder Partners

 

Rogers Group, Los Angeles

       

The Rogers Group Employees, Past and Present

 

Ron Sachs Comms., Tallahassee, FL

Several blogs – Ron, Michelle, Ryan, Alia and Sachs

       

 

Ruder Finn Group, New York

Ethics Blog, (Updated 2/22/09) Left Brain, Right Brain, RF Voices, Communicating Promise (Middle East), Dot Org (UK), Dot Comms (UK)

@RuderFinn – 2 followers, @RuderFinnUK – 207 followers

 

Four group pages for China, Healthcare Group, Israel and corporate

 

 

S&S Public Relations, Glenview, IL

public relations evolved

@SSPR – 40 followers

     

 

Schneider Assocs., Boston

     

Internship Page and Intern Group

 

 

Schwartz Comms., Waltham, MA

Schwartz Blog

@Schwartz – 0 followers (protected account)

 

Corporate group page

 

 

Shelton Group, Dallas -

         

 

Shift Communications, Brighton, MA

PR-Squared, slice snackable PR

     

Group Page

 

Spark PR, San Francisco

sparkpr blog

  updated 3/12/09 @ paulasantos

@ donnasokolsky

@americanadian

@syreetam

@timrturpin

@rbremer

@clarissaspark

@jacqattack

@jamiewalker19

@ilikegranola

@koodot0 

@otnerak

@sparkpr_katie

@chansamerica

 @mattmarquess

Corporate group page

 Sparkpr Company Profile

 

Spectrum Science Comms., Wash., DC

The Spectrum Blog

@SpectrumScience – 48 followers

 

Groups for the company, Summer 2008 and Staff

Spectrum Science Communications Group

 

Spring O’Brien & Co., New York

         

 

Sterling Communications, Los Gatos, CA

Gearheads

@SterlingPR – 108 followers

 

Corporate group page

Company Page

Upate (2/22/09) Delicious, Flickr, FriendFeed, YouTube,

 

 

 

 

 

 

 

 

 

 

 

Taylor, New York /

         

 

Text 100 Int’l., San Francisco

HYPERText, London, Sydney, Malaysia

@Text100: Over 600 followers

 

Hong Kong, London, Madrid 1, Madrid2, Bangalore

Text 100 Alumni

Second Life

The Edison Group, Atlanta

     

Corporate group page

Company Page

 

The Hoffman Agency, San Jose, CA

Ismael’s Corner

       

 

The Horn Group, San Francisco

Brass Tacks

HornGroup – 3 followers

 

Several groups for PR

Horn Group Alumni

 

The Jeffrey Group, Miami

         

 

The Standing Partnership, St. Louis, MO

Where do you stand?

 

@Susanisk: 668 followers

Corporate group page

Standing Partnership Group Page

 

Vollmer, Houston

         

 

Waggener Edstrom, Bellevue, WA

Multiple blogs written by several individuals

@WaggenerEdstrom – 513 followers

 

Fan page, Careers With Waggener Edstrom

Waggener Edstrom Worldwide

 

WeissComm Partners, San Francisco

         

 

Widmeyer Comms., Wash., DC

     

Corporate group page

 

 

William Mills Agency, Atlanta

Financial Industry Marketing Blog

@Wmagency – 34 2 followers (updated 2/22/09)

 Multiple…Pres  Scott Mills’, Network Facebook Group  Corporate Group Page

 

Winning Strategies PR, Newark

         

 

Wragg & Casas PR, Miami

         

 

Zeno Group

Zeno | acropolis

   

Corporate group page

 

 

technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn
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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

Using Social Media: Part 6 – Measurement

Copyright 2007 by noblelgnoble

Copyright 2007 by noblelgnoble

 

This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.

 

 

Measure What Counts

There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. In the end, it’s measuring what counts for your business.

 

Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Consider keeping it simple, selecting 3-4 points to track. As you gather more information, you can better refine and expand your measurement criteria. Here are some basic points to measure:

 

Tweetburner

Tweetburner

  • Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. Feedburner is a nice way to track subscribers to your blog or any RSS feed that you create for corporate updates, such as press releases, newsletters, etc.

  • Audience Reach: The key aspect of social media is tracking “word of mouth” or the reach of your content to your key audiences.

    • Twitter – Tweetburner allows you to create a short URL for Twitter and then tracks who has retweeted the link or clicked on it. You can keep your stats private or public. While this is a great tool, I’ve found that people will create their own short URLs for the content, so you may want to actively search on your Twitter ID for possible retweet. I then add up the number of subscribers for these individuals to get a “number” regarding reach.

    • Online Reputation: Another way to determine reach is to track who is talking about you online. I wrote a bit about this in my second post – Using Social Media: Part 2 – Search Feeds. The added component is determining the reach of these online outlets. While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point.

  • Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. The key is to closely track the referring sources for the incoming leads and the conversion rates. For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services.

  • Increased Links: Before you start your programs, take a quick snapshot of sites that link to your website. While a basic stat, this can have huge SEO implications for your site, which in turn, increases your visibility on search engines. Check to see if your efforts increase this basic stat.

  • Conversation Index: Steve Boyd discusses the Conversation Index as a way to determine which blogs are successful. Basically, successful blogs are those have a more comments than posts. I would think that the same value can be applied to Twitter, LinkedIn and Facebook. The more that people interact with your company and messages, one can assume the more engaged they are with you.

 

Conclusion

No matter what you do, measurement has to be an integral part of your program. Identifying the key data points relevant to your business, you can better justify these programs to your executive management. And who can argue with a program that has a low cost per lead and high conversion rate for sales?

 

Other posts in the series:

Using Social Media: Part 1 – Microblogging

Using Social Media: Part 2 – Search Feeds

Using Social Media: Part 3 – Social Networking Sites (updated link)

Using Social Media: Part 4 – Linking Strategies

Using Social Media: Part 5 – Blogger Relations

 

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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

Using Social Media: Part 1 – Microblogging

twitterUpdate: I’ve edited this post to provide a more objective view of social media and how it can be applied.  

There has been a lot written about how to use social media and what the ROI is from using the various tool. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of your company’s specific audiences and customers. 

 

If I was in an agency, I would list my key objectives and list the tools that would help accomplish these objectives. Since I’m not, I did what was easiest – listing the different tools I use and bullet pointing how each helps me. See how lazy I got going in-house…=)

 

I originally was going to have one post but I realized this would be too long. As such, I will have a multi-part series focusing on one segment of separate tools. In this first installment, a look at microblogging.

 

Twittering a Twhirl

twhirl-logo

I use Twitter as my main microblogging platform, with Twhirl to manage personal and corporate accounts. Check out my previous post on Twhirl for more information. 

 

  • Brand awareness: Twitter is gaining traction as viable avenue for brand awareness. I anticipate seeing more company brands using Twitter as a viable communications vehicle. Similar to a website, they will need to have a Twitter handle; otherwise, we’ll start seeing “Twittersquatting” happening.
  • Customer Engagement: Twitter is another way for your company to connect and engage with customers by following the customer’s brand, a specific department or individual for updates. This is especially true if your customers tend to be early adopters of technology. I recommend responding to appropriate tweets, especially when your company is mentioned or if people are discussing a related topic.
  • Industry Conversations: I recommend following key individuals, such as reporters, analysts and industry luminaries, who are relevant to your company. In this way, you can keep a pulse of topics important to them and provide insight from your company’s perspective.
  • Competitive Intelligence: Consider following individuals from competitive companies. This is one way for monitoring what competitors are doing and who they may be speaking with.
  • Corporate Marketing: And I purposely put this last. The first tendency is to only tweet updates about what your company is doing – new webinars, white papers, etc. While this is important, you need to balance this with tweets about industry topics that would be of interest to your followers or links to interesting articles. Remember, participate in conversations. It’s not a one-way marketing channel.  

Conclusion

While microblogging is still “new” to many marketers and public relationships professionals, it is quickly becoming a de facto need like a website. Since microblogs are bite-sized updates, a more intimate environment is created between the Twitterer and her followers.

 

A company that engages its audiences with microblogging can further increase its brand awareness, while creating a stronger community.

 

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RT – Using social media. Part – microblogging: http://twurl.nl/rorux8

 

technorati tags: Marketing Social Media Twitter Twhirl Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations
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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

Additional Twitter Tricks – Twhirl

twhirl-logoSince I first started tweeting on Twitter (thanks Jeremiah!), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl.

What a time saver!

I had tried using my instant messaging tool as a way to receive and send out tweets but that wasn’t as elegant as Twhirl is. With Twhirl, I no longer have to constantly refresh my browser for updated tweets. Here are some of my favorite features (updated image 11/20/08):

twhirlStarred items are unread tweets. I can either click on tweets to indicate read or mark all tweets as read.

 

Mouse over someone and be able to send a message, direct message, mark a tweet as a favorite, or retweet something with just a click of the mouse.

 

Shorten URLs automatically. While Twitter does this too, if you go over your character limit, you can’t shorten it. With Twhirl, I have three different options to shorten a URL before inserting into a tweet

 

Twitpic – I haven’t tried this but can see this as a valuable way to share images.

 

Search is actually integrated with the solution versus having to go to a different page to find people. And while Twitter has disable people search recently, Twhirl has not.

 

If there are specific tweets I want to favorite, I can do this. Especially useful for saving links people have tweeted about.

Give Twhirl a Whirl

Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. One thing to keep in mind is tracking the clicks of the links posted on Twitter. Mack Collier just wrote about Tweetburner and Ellie of HubSpot commented on other ways to track the links in the comments. I would also check out Dave Fleet’s article on tips for new twitter users.

My previous posts about Twitter:

Brave New World of Media Pitching: Twitter

Twitter Experiment: Why Follow?

 

 All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.