Tag Archives: pitch bloggers

PR Meets Marketing Weekly Articles: May 2, 2008

 

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles FeedIf you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.

 

Permission Please – Mark Goren of Transmission Marketing highlights how he was automatically subscribed to Marriott Hotel newsletters without his permission. The comment stream is interesting regarding the needs of business and person perspective. However, I side with Mark on this one. There are better ways to ask for permission. Supplying an email for a “confirmation notification” isn’t the same as asking to receive frequent emails about your company, promotions and other marketing stuff.

 

From a Blogger to You – Chris Brogan writes a great post about why bloggers aren’t journalists. He also provides great tips for pitching him and the topics that he likes to discuss. Key point – make a blogger feel special, whether with beta invitations, previews or free schwag.

 

So You Want to Pitch? – Jason Falls provides a great post on how he would pitch bloggers. By writing a fictional blog pitch, Jason provides actionable tips for contacting bloggers and probably getting results as well.

 

Engaging Employees –Anna Farmery posted about how to engage employees as most of the conversation is about engaging customers. Well, employees ARE customers too. I think companies take this for granted until it’s too late.

 

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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post

Thoughts for 2007: Popular Posts

Top 2007 PostsIt’s that time of year to reflect back on the year and make your resolutions for the New Year. I gave up resolutions a long time ago – how can you ask a chocolate lover give up chocolate for a whole year? Sorry – just can’t do it.

So instead of resolutions, here are the top posts from 2007:

 

 

 

  1. Let the 2008 Trends Lists Begin
  2. Many of you were curious about me
  3. You liked the compilation of How to Pitch Bloggers list
  4. And like me, online reputation management was a concern
  5. SEOing press releases was another top post