Five Simple Tips for Managing a LinkedIn Group

One of the great things about LinkedIn is the ability to start a group around an organization or topic. I co-manage the Virtual Events Forumwhich addresses topics related to virtual events and environments. In managing this group and looking at successful examples as the Event Planning and Management group founded by Julius Solaris, whom I’ve met [...]

Revisiting PR Firms and Social Media

The response to my post on which PR firms hasd a social media presence was, well, more than I expected. My post received 66 comments while Jeremiah Owyang’s post had 47 comments. When reviewing the comments, you could see two audiences emerging:

those who believe that you have to practice what you preach and

those who [...]

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,”. I honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot of fodder for thought.
 
I do [...]

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?
 
I decided to see which PR firms were actively participating in social media. [update 2/20/09] I initially evaluated PR firms listed on [...]

Using Social Media: Part 6 – Measurement

 
This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.
 
 
Measure What Counts
There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. In the end, it’s measuring [...]