Using Social Media: Part 6 – Measurement

 
This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.
 
 
Measure What Counts
There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. In the end, it’s measuring [...]

Using Social Media: Part 4 – Linking Strategies

 
This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies. 
Linking Strategies
I believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home [...]

Using Social Media: Part 3 – Social Networking Sites

 

 
Update: I’ve edited this post to provide a more objective view of social media and how it can be applied.  
This is the third post in a 6 part series on how to use social media. In this third installment, I highlight how yoru can participate in social networking sites.
 
Social Networking Sites
Marketers are seeking to break into several social networking [...]