Southwest Airlines – Creating a Brand Experience in 5 Minutes

[http://www.youtube.com/watch?v=fiVcnJ5iLqs]
When I fly, I typically fly either Southwest or Jet Blue. But I’ve noticed the difference with southwest that goes to the heart of the branding and positioning of the airline.
 
While we all know Southwest as the no frills, low cost airline, I am starting to see them as an airline that delights in being [...]

Using Social Media: Part 3 – Social Networking Sites

 

 
Update: I’ve edited this post to provide a more objective view of social media and how it can be applied.  
This is the third post in a 6 part series on how to use social media. In this third installment, I highlight how yoru can participate in social networking sites.
 
Social Networking Sites
Marketers are seeking to break into several social networking [...]

Using Social Media: Part 2 – Search Feeds

Update: I’ve edited this post to provide a more objective view of social media and how it can be applied.  
This is the second post in a 6 part series on using social media. In this second installment, I look at search feeds.
 
 
Search Feeds
There are several tools that you can use to monitor your company. I previously wrote about Trackur, [...]

Using Social Media: Part 1 – Microblogging

Update: I’ve edited this post to provide a more objective view of social media and how it can be applied.  
There has been a lot written about how to use social media and what the ROI is from using the various tool. Instead of trying to reach all audiences, I view social media as another communications avenue to expand the [...]

PR Meets Marketing Weekly Articles: January 17, 2008

I know you’ve missed your summary of weekly articles. It’s been a slow start to the New Year, but I how you enjoy this week’s selection.
 You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:  
Engagement Overrated? – AdAge just released a survey of marketers and media buyers. [...]