Tag Archives: Blogger Pitching

PR Meets Marketing Weekly Articles: May 2, 2008

 

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles FeedIf you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.

 

Permission Please – Mark Goren of Transmission Marketing highlights how he was automatically subscribed to Marriott Hotel newsletters without his permission. The comment stream is interesting regarding the needs of business and person perspective. However, I side with Mark on this one. There are better ways to ask for permission. Supplying an email for a “confirmation notification” isn’t the same as asking to receive frequent emails about your company, promotions and other marketing stuff.

 

From a Blogger to You – Chris Brogan writes a great post about why bloggers aren’t journalists. He also provides great tips for pitching him and the topics that he likes to discuss. Key point – make a blogger feel special, whether with beta invitations, previews or free schwag.

 

So You Want to Pitch? – Jason Falls provides a great post on how he would pitch bloggers. By writing a fictional blog pitch, Jason provides actionable tips for contacting bloggers and probably getting results as well.

 

Engaging Employees –Anna Farmery posted about how to engage employees as most of the conversation is about engaging customers. Well, employees ARE customers too. I think companies take this for granted until it’s too late.

 

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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post

PRMeetsMarketing Weekly Articles: April 10, 2008

The Weekly Articles list is back! Thanks for everyone’s patience as the last few weeks have been a bit hectic. I frankly haven’t been able to get through my RSS feeds, which at one point, numbered over 600.

 

I will now try to keep up with my blogging duties in the future =):

 

 

Bordering Cultural Differences – AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.

 

 

A Selling Blog – HubSpot’s Small Business Blog is one of my favs for getting useful tips. This recent posting provides anecdotal examples of how the company’s blog has helped the sales process. This is a great example of how a blog is helping a B2B company.

 

Inside the Media Blogger – I couldn’t get to the full interview referenced in this posting from PR Communications. However, the interview tidbits provided in the posting give you an inside look at how reporters view blogging.

 

It’s the Content Stupid – The Flack highlighted that sometimes it’s not the format of the press release that attracts attention, it’s the content within.