B2B Marketing Zone – Great Resource

I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. Brought together by Tom Pick of The Web Market Central and Tony Karrer of eLearning Technology, the website brings together top bloggers and topics on B2B marketing into one place.
I was honored to be asked to participate. I recommend taking [...]

Using Social Media: Part 6 – Measurement

 
This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.
 
 
Measure What Counts
There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. In the end, it’s measuring [...]

Using Social Media: Part 4 – Linking Strategies

 
This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies. 
Linking Strategies
I believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home [...]

Using Social Media: Part 3 – Social Networking Sites

 

 
Update: I’ve edited this post to provide a more objective view of social media and how it can be applied.  
This is the third post in a 6 part series on how to use social media. In this third installment, I highlight how yoru can participate in social networking sites.
 
Social Networking Sites
Marketers are seeking to break into several social networking [...]

PRMeetsMarketing Weekly Articles: December 20, 2007

OOPS – forgot to publish this last week =)
This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed: 
Pitched Into [...]