PR Meets Marketing Weekly Article: April 24, 2008


You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.

 

If you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.

 

E-Mail Marketing – According to eMarketer, don’t underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.

 

Delicious Measurement – Courtesy of measurement maven, KD Paine, I found this article about how delicious can be used for measuring PR. I do use delicious to track my personal blog postings and company information. This posting reminds me I should look into them more closely.

 

Persistence Counts – Mr. Tom Pick underscores the importance of persistence when pitching bloggers. Great tips for getting through to key bloggers and getting their attention. Note to self – add to page about pitching bloggers.

 

ROI of Online Press Releases – Larissa Fair of The Buzz Bin provided a summary of a survey regarding the ROI of online press releases. I have to agree with Larissa, I’m little surprised that the main goal of the release was to reach media. Frankly, press releases should be to reach your target audiences – media find out about your stuff when you contact them =)

 

What’s the Trend? – TechCrunch has a useful post about apps to help find trends in Facebook walls and Twitter. This is useful for getting a sense of what people are writing about and tracking it. Wonder when someone will combine Google with these other apps for one big trending application?

 

Customer Approved – Golden Practices provides some useful tips on how to get those tricky customer testimonials. What I usually do is offer to draft a quote for customers, but it’s based on what they’ve told me over the phone. I like some of the approach and will file this away for my next customer call.

  

 

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One response to “PR Meets Marketing Weekly Article: April 24, 2008

  1. Thanks so much for mentioning my post, Cece!