PR and Blogging Outreach: Practical Tips


WebMarketCentral BlogIn my first guest post on Tom Pick’s WebMarketCentral Blog I looked at the macro issues of PR and blogging. That post primarily focused on the macro issues impacting the quality of outreach – both traditional media and blogging.

Since that original post, your can read my follow up guest post that highlights my 8 Tips About Blogging Outreach. To me, good blogger relationships is one part doing your research, one part old school PR and one part transparency. Some additional resources on this topic include:

  1. Erik Sebellin-Ross’ Tech for PR: Erik has included a page on Social Media Basics and his tips for blogging.
  2. The Friendly Ghost’s post on Ghost Blogging: when the chips are down the balloon goes up and the lights go on. Discusses if ghost-writing a blog is advisable
  3. Lifehacker’s guide to weblog comments. Great points about the do’s and don’ts of blog commenting.
  4. Micro Persuasion: Steve Rubel started a lively conversation with his post on The Future of PR is Participation: Not Pitching  Can PR go beyond pitching and understand how to leverage social media?
  5. B.L. Ochman included her MaketingSherpa article on How to Pitch Me – and Other Bloggers – with PR on her blog
  6. Lee Odden’s Online Marketing Blog discusses How NOT to pitch a blogger
  7. Update: Sept. 4, 6:25 pm PST: In the August 27 PR Week, Renee Blodgett of Blodgett Communications was quoted, “Most start ups know to use blogs to clarify information about their brand and to correct inaccuracies. The PR industry should not be intimidated by ths medium that is really an extension of basic PR strategy.” Um – maybe they just need to now how to reach out to bloggers…
  8. Update: Sept. 5, 6:01 pm PST: Paul Stamatiou includes his Checklist for Public Relations People. How many more people are going to include spell the name correctly I wonder?
  9. Update: Sept. 10, 1:32 pm PST: Jeremiah Owyang of “Web Strategy by Jeremiah” provides his throught on this topic in his post on “How PR professionals should pitch bloggers.” Jeremiah states, “Always remember that I’m thinking of my readers first, so if the content is not going to help them, I’m not going to point to it –think backwards.”As I read all of these articles, it’s amazing that there are common threads throughout. Let’s see if my fellow colleagues can truly heed the advice that these handful of bloggers provide.
  10. Update: Sept. 12, 9:59 am PST: Wow, the postings just keep on coming. This one is from Rohit Bhargava of Influential Marketing Blog. This posting is from the Ogilvy Digital team and is “[their] first stab at creating something transparent that could rebuild some credibility in the eyes of bloggers who have had to hear too many clueless pitches from inexperienced PR and marketing folks.” Check out The Ogilvy Blogger Outreach Code of Ethics (Beta Version). And why is everything a beta now?

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